Agosto 01, 2011 Nuevas tendencias de consumo del mercado tecnológico
Computadores, celulares, software, electrodomésticos y accesorios, los productos de tecnología más buscados en Internet.
Según un reciente estudio publicado por Google, los internautas utilizan cada vez más Internet para informarse sobre los productos o servicios que quieren adquirir.
Por ejemplo en Colombia durante los últimos seis meses el 57% de las personas que compraron un celular buscaron en la web antes de comprar el artículo, mientras que el 36% se interesó por un anuncio en TV y el 24% por referencias de algún amigo o familiar.
Actualmente, computadores, celulares, software, electrodomésticos, accesorios y periféricos son los productos de tecnología más buscados en Internet.
De igual forma, las búsquedas y consultas de productos de tecnología han tenido un importante crecimiento en los últimos años, abriendo así un enorme potencial para los anunciantes. Según Francisco Forero, director comercial - Google Colombia, el volumen de búsquedas de productos de tecnología a través de Internet aumentó en un 37% durante el primer trimestre de 2011 en comparación al mismo período de 2010.
Asimismo, durante los últimos cinco años dichas búsquedas se incrementaron un 568%.
Aunque la televisión se mantiene como el medio donde se invierte más en publicidad para esta clase de productos, ya existen compañías cuyos presupuestos para pautar en Internet superan a los destinados para medios tradicionales.
En efecto, hoy en día la gente dedica mucho más tiempo a navegar por la web que a ver televisión, a leer diarios o a escuchar la radio. Los medios masivos ya están en Internet; desde allí los consumidores consultan, se informan y toman decisiones sobre lo que quieren comprar.
La consulta por Internet, que en la actualidad es un hábito muy común para muchos, permite no sólo combinar estas referencias, sino además consultar información adicional, pues es posible encontrar reseñas de los productos en blogs (hechas por los consumidores o por expertos) además de las referencias encontradas en los sitios online de las marcas/productos/servicios, con lo que el consumidor siente que su elección es mucho más transparente, pues se basa en experiencias de otros usuarios y no sólo en información ofrecida por las mismas compañías.
En este sentido, los blogs juegan un papel muy importante, pues de la enorme cantidad que existen hoy en día, los de tecnología ocupan el segundo lugar, después de los personales.
Gracias a toda esta información disponible en la web, los consumidores de hoy pueden hacer comparaciones rigurosas de los productos para tomar decisiones de compra mucho más acertadas.
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hola
Trabajo con diseño web y comercio electrónico, actualmente no reportamos gran numero de ventas de “tiendas electrónicas” y las que hemos vendido, no son muy lucrativas, debido a que aun los usuarios desconfían de realizar pagos por este medio, sin embargo si es evidente para los usuarios que para pagar por internet es más cómodo.
Hace poco compre una pasarela para mi sitio web http://www.artesyweb.com , pero no ha sido muy útil, aun tengo que convencer a mis clientes que paguen por internet, para que no tengan que ir a hacer fila al banco.
Si están interesados en el diseño web les recomiendo el blog 2puntos2barras.com
una manera diferente de aprender ya que…
Los manuales además de aburridos son injustos ya que hasta el final no encuentras lo que buscas.
En definitiva en la actualidad, la gente busca la practicidad y profesionistas, empresarios, amas de casa y niños, estamos envueltos en un mundo tecnológico que nos da muchas facilidades, las compras en internet es uno de los mejores ejemplos, para todos es mucho más sencillo hacer compras en la comodidad de tu casa, en el momento que desees, sin trafico ni robos !!! Así que definitivamente, tener presencia en internet, es básico con en día.
que el internet es una herramienta muy importante en la actualidad ya que gracias a ella podemos averiguar muchas cosas nuevas que no tengamos concimiento.
es muy importante porque ya ultimamente las personas se han interesado en navegar mas por la web que ha ver television y es muy importanre que nosotros estemos actualizados.
que el internet es muy avanzado y gracias a el estamos bien actualizados y por ese motivo despues no tendremos que utilizar los medios que teniamos antes.
las nuevas tendencias de consumo del mercado tecnologico es un exelente articulo, ya estamos de tv basura cambio la internet encontramos games, chanel y muchos otros canales……….
en la tv tiene q esperar una semana para ver un simple capitulo……
http://blogs.parasaber.com/yaonikuaile/2010/10/31/more-and-more-animals-in-the-world-are-disappearing-now
[…] Nuevas tendencias de consumo del mercado tecnológico – ElEspectador.com […]
excelente artículo, en Colombia ya estamos cansados de tanta tv basura, en internet están las series on line de history channel y de muchos otros canales que lo obligan a uno a esperar 1 semana para verse el capitulo!
Hombre pipo su incapacidad mental le llega para usar como peyorativo un grupo de personas, sin ni siquiera usarlo bien, se le salió el levantado mijo
a comprar, comprar y comprar mis indios, solo en los bienes materiales esta la felicidad